Based on the brief amount of information in this article they have been growing their business significantly, but not much money doing it.

https://www.marketwatch.com/story/grill-maker-traeger-files-for-ipo-11625607293

Info in this article shows better financial results.  I get they are only discussing one quarter in this article, but those results seem dramatically different than what was listed in that other article.

https://www.bloomberg.com/news/articles/2021-07-06/maker-of-2-000-barbecue-grill-traeger-files-for-u-s-ipo

I've owned a Traeger '09 Texas ... well since March 2010, so 11 years now.  Never heard of the  " Traegerhood "   

I'm an MBA with digital marketing creds.  This stuff angers me.  It's all rainbows and unicorns.  Traeger was a good start for me in this BBQ journey, but it's vastly overselling itself and will dupe investors in the long run.

DK

PS I walked into the hardware store yesterday and per your last post ...  Yup Green Eggs, Weber, and Traeger.  I guess one needs to start somewhere.

I got a kick out of this comment from Traeger in the MarketWatch article.

Traeger said it makes grills that simplify wood-burning cooking by using proprietary pellets and a smartphone-linked control system, as well as a community of grill owners it calls the “Traegerhood.”

Simplifies cooking by using proprietary Pellets ? ? ? Hahahahahahaha