A couple of thoughts. I like it! I twice sauced, and heavy both times. Very good, but it would not be necessary. If you are willing to give the sauce 20-30 minutes in the smoke at the end, one heavy coating would be enough. It sets up well. It is sweet, I like that, have never gotten the sauces with the vinegar tones.
Really not much more to be said. I believe it is a sauce made with quality ingredients, I think that is why it has a good flavor. As I said, taste is so subjective. If you like a sweet, brown sugar type BBQ sauce, I do not think this would disappoint!