That is why I like to buy that cut of steak. My wife prefers the tenderloin and I prefer the NY strip. You really have to dig through what the store has to get one you like. I like the tenderloin side to be about 2x the size of the one in the pic and I like the NY strip to be about 33% more. That being said, when this stuff goes on sale locally and I can get it for about $6 /#, I buy what they have because it is about half price. But, yes, this is definitely my favorite cut of steak.