Looking for steaks today and found that the filet tenderloins on the Choice counter, looked identical to the Prime Filets. Not all of them. But in several packages of 4 steaks, I could not tell the difference--marbling and color were both the same. Difference was the price. The Choice were $13.85/lb. The Prime were around $19/lb (can't recall actual but this is close). Bought the choice. 4 steaks weighed 2.6 lbs. We had two tonight and they were wonderful and as good as any Prime filets we have tasted. I think if you look closely at both when shopping you might have the same experience. Some of the choice filets did not have the heavy marbling, but others looked the same as prime. Sorry, no pics.