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[texasbrew]

I figured that since there were a few sauce reviews I would try and throw a rub review out here so here goes...

1.  Name of product - Holy Cow BBQ Rub
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2.  Purpose of the product – beef rub

3.  Pros and cons of product -
pros:  This is a rub that is high in black pepper (as seen in the picture).  The large amount of black pepper makes it a good match for beef. 
cons:  This rub is different from a lot of other beef rubs that I have used as it has no sugar in the rub.  For those that like more of sweet/heat rub on their brisket this may not be a good match.

4.  My impression - This is my go to rub for brisket and I like it as well on steaks.  The rub creates a nice black bark on briskets that I smoke on the PG500.
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5.  Would you recommend this product -  I can't say if I would recommend to anybody as it is black peppery (which I enjoy but others may not).  I enjoy this rub because it turns out a brisket flavor that I enjoy and is consistent with the flavor of brisket that I prefer at my favorite BBQ restaurant - Corkscrew in Spring, TX.

[Kristin Meredith]

Thanks for the review.  Would I find this in any stores or would I have to order it?  Is the price point expensive, moderate or inexpensive?

[Brushpopper]

I like lots of black pepper on meat.  Think I'd like that, but the girls might not.  But I'm going to look for it at our local meat market.

[cookingjnj]

Thanks TB, appreciate the review.  Always looking for a new rub/sauce to try/make.  I have not seen Holy Cow in stores around me, will look on line. 

[Bar-B-Lew]

Thanks for stepping into the pond and sharing a review.  Sounds like a winner for you.  Do you think this would only work on beef?

[Bentley]

Thank you for our 1st rub review!

[texasbrew]

We have an Ace Hardware store that has it on the shelf but I use it a bunch for steaks and brisket so I buy it directly from Meat Church website.  It is $12 for the 1lb bag or $9 for the 10.5 oz shaker bottle (plus shipping).  I checked their site and they do appear to have a retail store locator so it is possible that it is on the shelf at a store near you.

[texasbrew]

Thanks for stepping into the pond and sharing a review.  Sounds like a winner for you.  Do you think this would only work on beef?

There are some folks that have used it for chicken but I have not (I am a bit of a bbq nerd as my social media stuff includes various bbq cooks, pit mfgrs., rub and sauce companies - I believe that is where I saw that it was used on chicken.)

[wahoowad]

This is also my go-to rub for brisket and beef ribs, and sometimes give a steak or burgers a sprinkle too! Did great on a rib roast too and will be going on my next one.

Another thing that appeals to me is they offer very reasonable shipping rates and fast shipping.