When I’m cooking the basics more often, I’m usually trying more rubs looking to add variety. Most of them end up getting tossed after sitting in the cabinet for 2-3 years after the initial try. However, we have found a couple that we keep using like Oakride Black Ops. That stuff is great!
I happened to stumble on a good basic rub years ago when I started with a propane smoker even. It’s just paprika, chili powder, Lowry’s, and cayenne, but it works on everything. For beef, i just use coarse pepper under the rub and a little more on top. My family and friends love the food and it’s easy, so I use it a lot.
Poultry is where I’m constantly trying new things trying to get more variety trying to excite myself to eat it more than all the red meat.