When I was a kid and into college, Jays Potato Chips were the bomb around NW Indiana. I think they went out of business in the 90's, sadly. One of my favorite chips now, that I buy with extreme moderation, is Utz Dark Russet Kettle Chips. Holy cow, if you like the toasted/slightly burnt taste of chips, they are like crack. They are sooooooooo goooood. :-D