You know, even at that high price if you got (as I do) 30 servings out of it you only be at about $3.21 a serving. Not bad for Goodness, not bad. But I understand not every one eats as small a serving as I do, so even if you double it, Can you get a 6 oz serving nearly as good eating out for $6.42. Don't think so. Again, Awesome.