When I lived in MN and NoDak, I, and all of my friends, looked forward to winter and winter sports; cross-country skiing, snowmobiling, hockey, ice fishing... both as participants and fans.
People who live in the desert leave their air conditioned homes, drive in their air conditioned cars to their air conditioned workplaces. Those that live in the North leave their warmed homes, drive in their warmed cars to their warmed workplaces. Neither spend a lot of time outdoors if they don't want to.