I know that this is completely irrational and somewhat unreasonable, but I am still going to say it.
I am just put off by someone like Weber coming to the party 20 years after pellet grills were invented -- after all the hard R&D has been done, after the field has been prepared by manufacturers like Traeger, Green Mountain, Memphis, FEC, etc to accept these pits as the real deal, the marketing, the sponsoring of teams at comps, the advertising, the getting the public use to the concept -- and then acting as if they have just discovered this new, marvelous way of cooking. Or, at least, that is how the Weber folks cooking in that video come off. Look at how it cooks this -- look at how it cooks a steak -- look at how it does a brisket. And they aren't inviting pellet cooking teams to their launch party, they are inviting Harry Soo who cooks on Weber bullets with charcoal -- and apparently paying their way to the party! (and I know and like Harry, he will tell you that Bent and I got him started in comp bbq, so nothing against him.)
I get the business model. The pellet pits have finally become main stream and you want to capture a market share. Great. I even get if you want to promote maybe your strengths, such as the finish of the pits as pmillen points out. But where were you 20, 15, even 10 years ago when the things were being developed and improved if you want to brag on how marvelous and advanced your pit is and the variety of things it has done. Sorry, lots of other pellet pit trail blazers have been there, done that way before this pit was around.