I guess I am that person that has always preferred that char flavor to the smoke flavor.
Regarding Maillard reaction browning vs char; Nathan Myhrvold writes in
Modernist Cuisine–"At 90°C, the Maillard reaction is rather slow. To speed things up, the surface of the food needs to rise above the boiling point of water (100°C). At temperatures above 115°C, the reaction speeds up and, from 130°C, it takes place very quickly. However, above 180°C, the Maillard reaction stops. Another chain of chemical reactions then commences, called pyrolysis, the decomposition of food by heat. Pyrolysis causes the 'burnt' bitter taste of food that has been grilled too much, and the black, charred substances, which are potentially carcinogenic."
I, too, enjoy a bit of char. Not the complete surface, but spots or stripes, just a bit, like pepper.